Why e-commerce?

Over the last 5 to 10 years, e-commerce has grown tremendously. According to Statista, global e-commerce sales amounted to $3.53 trillion in 2019, and it is expected to reach $6.54 trillion by 2022. The COVID-19 pandemic has further accelerated this growth, as more people turned to online shopping to avoid going out in public. This trend has not only impacted traditional retail businesses but also industries such as healthcare, where doctors can also benefit from having an e-commerce store.

Doctors are not typically thought of as e-commerce entrepreneurs, but having an online store can offer several advantages. For one, it can improve patient engagement and satisfaction. According to a survey conducted by Accenture, 84% of patients say the ability to book, change or cancel appointments online is important. An e-commerce store can also make it easier for patients to order prescription refills, medical equipment, and other supplies.

Another advantage is the potential for increased revenue. By selling medical products online, doctors can reach a larger audience beyond their immediate patients. This can be particularly useful for doctors who specialize in a specific area, as they can offer their products to patients all over the world. Additionally, having an e-commerce store can reduce overhead costs associated with traditional brick-and-mortar retail stores, such as rent and staffing expenses.

Moreover, e-commerce stores can enhance the patient experience. Patients can shop for the products they need at their convenience, without having to take time out of their busy schedules to visit a physical store. Additionally, doctors can offer personalized recommendations for products based on patients' medical histories and needs.

To make the most of an e-commerce store, doctors need to ensure that their online presence is user-friendly and secure. Patients should be able to easily navigate the website and find the products they need. The website should also be secure and protect patient data. Doctors should also consider partnering with trusted vendors and suppliers to ensure the quality of the products they sell.

In conclusion, e-commerce has grown significantly over the last 5 to 10 years, and doctors can benefit from having an online store. By offering medical products online, doctors can improve patient engagement and satisfaction, increase revenue, and enhance the patient experience. With the right approach, an e-commerce store can be a valuable addition to a doctor's practice.